I AM A

We Make You Smile

London Travel : Weekend Guide : Let our Underground Pencils Guide You

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As part our product descriptions, we include a section called "Designer's Random Facts" to detail our inspiration / reason behind our creations.

Traveling is one our favourite past times, (especially via public transport). For our London Underground Pencils, we have picked 6 of our most frequented London Underground stations. Based on the London Tube map concept, we have created an animated gif to showcase some of our favourite hangouts in London, easily accessible for tube, especially for an unplanned weekend.

  • Columbia Flower Market on Sunday  - ( Orange Overground Line ) 
  • Camden Town Canal Walk to Little Venice - ( Black Northern Line )
  • Visit the Shard - ( Silver Jubilee Line / Black Northern Line ) 
  • Head to Smack Deli for a Lobster Roll - ( Red Central Line / Silver Jubilee Line ) 
  • Refill at Poîlane for a coffee + a tartine - ( Yellow / Green Circle and District Line  ) 
  • Cartoon Museum for some comic love - ( Blue Piccadilly / Red Central Line )

P.S. Mind the foiling. Our pencils have the colour of the tube lines and the colour of the interchanges all covered.

OM Sweetie Pie. It's the season of love.

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OM Sweetie Pie .. stands for Oh My Sweetie Pie! Bit cheeky here.

3 weeks to Valentine's Day and our red and pink pencils from our themed Sweetie Pie I Love You Pencils are ready to be delivered to all the sweetie pies out there.

If you love it, say it. #loveitsayit . We have designed the pencils for extra butterflies in the tummy and je ne sais quoi we have included love sayings in french and italian too imprinted on to pencils in gold foiling. Ooh la la! Baci! 

Gift sweetie pie pencils this Valentine's Day, your love, kisses and smile will be filled in sketches and writing. We have animated our sweetie pie pencils with cutie pie red and pink love hearts too.

Oh yay! Offer time too. Order by 3rd February 2015, when you enter code "SweetiePie20" at check out you will get 20% off too.

OMG 1 week to Top Drawer

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We are 1 week away from our first trade fair at Top Drawer London . Excited! Just couple of days into the new year and it's been H-E-C-T-I-C , we have officially entered status "Busy Bee Land". 

First off, we are getting new products ready. Yay! New product launch. From the lovely feedback we have received from our customers at Old Street we are attempting to push out new products in 2 weeks ( yes, with the holidays in between... eek! slightly mad but we have got to just try it ) , designing our product catalogue and also prepping for our stand. I AM A mad smiley!

Ok. Now, product catalogue. Must fess up, it was not straight forward in deciding which products to include into the catalogue , here's the trail of thoughts :

  1. Top sellers from Old Street
  2. Fun factor
  3. Eeny, meeny, miny, mo ( Yup, you betcha -  We run out of juice and reasons too. )

For the product catalogue cover design, we will include a shade of Green. Yum! So far, green has not really been a featured colour in I AM A, maybe it's time. N'est-ce pas?

Here's a glimpse of the product catalogue cover, with a seamless striped pattern :

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P.S. Eternally grateful to all the suppliers, printers, whom have given us time slots to make sure our new products, catalogues are delivered on time for Top Drawer.

Because Magazine

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Spotted! We are on Because Magazine's Instagram feed. Yay!

Everything you need to know, discover, about wonderful trends, fashion, style are on Because's Magazines feed.  Follow their feed and you won't be disappointed. 

P.S. We have a major style crush on Caroline Issa.

I AM A Stationery Gift Store Opens at London Old Street Underground

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Yay! I AM A Stationery Gift store has arrived at London Old Street Underground station! We are OPEN - hip hip hooray! 

For our pop up store design, this is our approach : our stationery gift products are colourful, we wanted to create an ambience of a book store where people can enjoy and take time to immerse into the products and have a good giggle at it. Hence, we have taken a more white "clinical" approach to the asethetics to the store.

White back wall, plywood shelves with white metal brackets - a clean background to display the multi color block English Idioms notebooks.

Clear see through pyrex clinical beakers as pencil stands for the themed pencil sets, natural color peg board for our alphabet wall to fit the alphabet badges from A to Z.

Neon pink vinyl to display our range of products like a menu, and also our I AM A photo wall to allow people to express themselves and tell us their state of mind. And of course, smiley. He appears at the light box, with one side of the light box being the logo and the other being smiley so that he smiles at all the commuter to Old Street Underground station.

Here's some photos of the store, come visit us and have fun. We are only here for 2 weeks till the 14th December 2014.

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Our store front, yay, baby - we have all your stationery gifts ready for gifting!

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Neon pink vinyl menu on the side wall 

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Our white paper carrier bag packaging. We have received a lot of awesome love from it and great comments. Every one had a good smile from it, we even had a number of offers just to buy the carriers. Pretty flattered.

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We love to make you smile - smiley smiling to all commuters to Old Street Underground station! Yipppeee!

It's the gifting season. Gift stationery this Christmas and we will happily tailor your christmas gifts to your budget.

We would like to thank the Appear Here team for preparing and coordinating the lease for us, London Underground to let us make you smile at Old Street Underground station. and Love Print who applied our lovely neon pink cut vinyl.