I AM A - Modern British Stationery, Super Fun Greeting Cards and Happy Gifts Company

We Make You Smile


The last update to our Privacy Policy was posted on May 24, 2018. This Privacy Policy governs the privacy terms of our Website, www.iama.london, or www.iama.co as owned and operated by Go World Limited (Go World), trading as "I AM A" a company registered in England & Wales under business number 07393841.

We comply to legislations set out by the General Data Protection Regulation GDPR Policy and EU data protection laws on protecting the data and information collected through our website.


"Non-Personal Information" (NPI) is information that is not personally identifiable to you and we automatically collect when you access our Website with a web browser.

"Personally Identifiable Information" (PII) is non-public information that is personally identifiable to you and obtained in order for us to provide you with products and services. PII may include information such as your name, address, phone number, corporate information, credit card information, test score, and other related information that you provide to us or that we obtain about you.

The terms “us” or “we” or “our” refers to "I AM A", the owner of this Website.

A “Visitor” is someone that merely browses our Website.

A “Customer” is someone who makes purchases of our Products through our Website.

A “User” is a collective identifier that refers to either a Visitor or a Customer.

All text, information, graphics, audio, video, and data offered through our Website, whether free to all or part of a paid service, whether originating from us or from our Users, are collectively known as our “Content”. We may also refer to any Content uploaded by our Customers as “Customer Content”.

Overview of Our Website

"I AM A" offers an online e-commerce site for purchasing stationery, tote bags, badges, greeting cards, pencil and notebooks (Products). Our Privacy Policy relates to the information that you will share with us by using our Website and purchasing our Products.

Overview of Our Users

There are two types of customers that interact with us and have the following definitions in this Privacy Policy: Visitors are Users who navigate to our Website to get more information about our Products or to find out more about "I AM A". Customers are Users who have completed our registration process to purchase our Products.

Depending on your particular interaction with us, different portions of this Privacy Policy may apply to you at different times.

Our Commitment to Your Privacy

This Privacy Policy tells you what PII we may collect from you, how we may share this information, and how you can limit our sharing of your information.

"I AM A" is committed to the security and privacy of all our clients. We take your privacy seriously, and we will work with you to ensure that you have an enjoyable shopping experience, but that you do so in a safe and secure online environment.

"I AM A" and its affiliates are committed to respecting your privacy and recognize the need for appropriate protection and management of your PII you share with us.

Links to Other Websites

Our Website may contain links to other websites. You understand that these websites are not under our control and are not subject to our Privacy Policy. These third party websites will have their own privacy policies. We have no responsibility or liability for these websites and provide links to these websites solely for your convenience. You acknowledge that your use and access of these websites is solely at your own risk. It is your responsibility to check the privacy policies and other legal documents of these third party websites to see how they treat your personal information.

What Information We May Collect

There is no need to reveal or provide any PII when you visit our Website. You can browse our Website to find out more about "I AM A" and what we do. As you do so, we may receive and store certain types of NPI as you interact with our Website. However, this information cannot be used to identify you:

The information may include:

  • device-specific information, such as your hardware model, operating system version, unique device identifiers, and mobile network information that are used whilst navigating our website;
  • technical information about your computer, including where available, your IP address, operating system and browser type, for system administration and analytical purposes;
  • details of your visits to our Website, including the full Uniform Resource Locators (URL) clickstream to, through and from our Website  (including date and time), length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs); and

We may also receive and store certain PII that our visitors enter when visiting our Website or provide to us in other ways. For instance, we collect the information you provide to us when you place an order, register with us, send an email or call us, enter giveaways run by us or request to receive a catalog. This information may include your name, shipping/billing address, telephone number, email address, credit card information, product purchases, birth date, and other similar personal or preference data that you provide to us. It may also include information you submit about other people such as the name and address of a gift recipient. Whether or not you provide such information to us is completely your own choice.

When using our Website, we will be in contact with third parties who may provide us with certain information about you in order to enable your use of the service.

How We Use Your Information

We use the PII you provide for our internal purposes, such as confirming, dispatching and tracking your order, subscription or registration, informing you of our Products and offers, and providing you with information from and about our products, catalogues and websites in order to use our services.  

Also, we may contract with third-party service providers to provide certain services for our business, such as credit card processing, website management, computer system services and shipping partners. We provide only the information required for these service providers to perform these services. The information we provide may include some of your PII. However, these service providers are not authorized to use any of the information we share with them for any purposes other than to provide services to us.

We may also share information that we have collected with governmental agencies and other organizations assisting us in fraud prevention or for investigative legitimate purposes. We may do so when permitted or mandated by law; trying to protect against or prevent fraud; attempting to prevent unauthorized or improper transactions; or investigating fraud or improper conduct that has already taken place. In these instances, the information is not provided to these agencies or organizations for marketing or any other unrelated purposes.

We may use information for marketing products and services to you in the following ways :

  • Newsletters and marketing emails relating to our own services and products. Where required by law, we will ask for your consent at the time when we have the need to collect your data to conduct any of these types of marketing. These newsletters and marketing emails will only be sent when you have legitimate interest (so to market our products and services.)  You have the right to unsubscribe at any time.

Changing and Opting Our Your Information

You can always change your PII at any time using facilities found on our Website, including removing yourself from mailing lists. The accuracy of the data will be subject to your control of what you have input. If at any time you need assistance, just send us an email at hello@iama.co .

Asking us to stop processing your personal data or deleting your personal data will likely mean you are no longer able to use "I AM A"'s services to its full extent.

Where you request "I AM A" to rectify or erase your personal data or restrict any processing of such personal data, "I AM A" may need to notify third parties to whom such personal data has been disclosed of such request.

Our Email Policy

You can always opt out of receipt of further email correspondence from us. We will not sell, rent, or trade your email address to any unaffiliated third-party without your permission. You understand that email is not considered a secure form of communication. Generally, any information you disclose in an email may be viewed by hackers while such information is en route to us. As such, take care in what you disclose in any email that you send to us.

Our Security Policy

We have constructed our Website using encryption and authentication tools to protect your PII. When we collect your PII through our Website, we encrypt it and prevent unauthorized access to it by using industry standard technologies, such as encryption software, routers and firewalls. Unfortunately, due to the vary nature of the Internet and hackers, we cannot completely guarantee that your PII is 100% protected. Once we receive your PII, we have industry standard security measures and polices that protect against the loss or misuse of your PII; again, we cannot completely guarantee against such loss or misuse. We strongly urge you to protect any password you may have for our Service and not share it with anyone. You should always log out of our Service when you are done using it, especially if you are sharing a computer with someone else or are using a public computer.

"I AM A" will do its best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website, any transmission is at your own risk. Once we have received your information, we use strict procedures and security protocols to try to prevent any unauthorised access.

Our Security Policy

You will have to provide a credit card or other payment source to purchase our Products. We use third-party billing services and HAVE NO CONTROL over these services. We use commercially reasonable efforts to make sure that your payment source information is kept STRICTLY CONFIDENTIAL by using only third-party billing services that use industry-standard encryption technology to protect your payment source information from unauthorized use. However, you understand and agree that we are in no way responsible for any misuse of your payment source information.


Our Website may send a "cookie" to your computer. A cookie is a small piece of data that is sent to your browser from a web server and stored on your computer's hard drive. A cookie cannot read data off your hard disk or read cookie files created by other sites. Cookies do not damage your system. We use cookies to identify which areas of our site you have visited, so the next time you visit the site, we can better personalize the content that you see on our Website. Please note that it is possible to disable the use of Cookies by changing your browser settings. However, if you disable Cookies, you may not be able to use certain functionality on our Website correctly or at all. We never place PII in Cookies.

Web Beacons

We may also use web beacons to collect NPI about your use of our Website as well as those of our affiliates, and your use of special promotions or newsletters. The information we collect by Web Beacons allows us to statistically monitor the number of people that open our emails and why they opened our emails. Our Web Beacons are not used to track your activity outside of our Website or those of our affiliates. We do not link NPI from Web Beacons to PII without your permission.

Changes to Our Privacy Policy

As necessary to address changes in laws as well as our business practices, we may modify our Privacy Policy, in whole or in part, to address these changes. We will typically notify users by some message on our Website home page that our Privacy Policy has changed. We will also change the "Last Updated" date at the beginning of this Privacy Policy. Any changes we make to our Privacy Policy are effective as of this Last Updated date and replace any prior Privacy Policies. We encourage you to review our Privacy Policy periodically to make sure you still agree with it.

Questions About Our Privacy Policy

For any questions regarding our Privacy Policy, Contact Us.