I AM A - Modern British Stationery, Super Fun Greeting Cards and Happy Gifts Company

We Make You Smile

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Meet : Shop At The Museum

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Shop at the Museum Christmas Pop Up at La Gaîté Lyrique, Paris - Photo courtesy of Yannick Debain.

Shop at the Museum Christmas Pop Up at La Gaîté Lyrique, Paris - Photo courtesy of Yannick Debain.

It's our pleasure to introduce our latest stockist in Paris : Shop At The Museum www.shopatthemuseum.fr . What's best - we caught up with the founder Virginie Martin-Robin, to learn more about being a founder, museums, gifting, christmas and cakes in Paris and most important of all, to know about their latest Christmas Pop Up collaboration at La Gaîté Lyrique, Paris.

I AM A : What was the idea behind setting up Shop At the Museum ?

Virginie : During my travels all around the world, I love visiting all the museums' gift shops. I always thought how great it will be if we can find all of them in one place! Et voilà!

I AM A : Which museum is your favourite ?

Virginie : Le Musée de la vie Romantique ... so parisian :)

I AM A : Which museum gift store is your favourite ?

Virginie : Shop At The Museum www.shopatthemuseum.fr , because I can see and shop all the products from all my favourite museum shops!

I AM A : Soon it will be Christmas. What's the most important Christmas tradition for you ?

Virginie : Eating gingerbread and Christmas star biscuits!

I AM A : For picking gifts, what are important things you think about / features in gifts that you look for ?

Virginie : The designers, the illustrators. If the person who created the product have a good soul... it will be a good gift for sure.

I AM A : being a founder of Shop at the Museum, is that very different to what you want to be compared to your childhood dreams ?

Virginie : I am reaching step by step to my childhood dreams.

I AM A : If someone want to startup a business what will be your key advice to them ?

Virginie : Start! You will change your ideas many times during working, meeting people, and working with them. Trust your own skills, and find people who have different skills to yourself - that is the best way to improve yourself and the business.

I AM A : We love paris. Which is your favourite bistro and the best place to meet up with you?

Virginie : My canteen is Rose Bakery at Le Bon Marché. ( I am waiting for our lunch, Charmaine ). For work meetings, I like to be on the second floor at Le Café de Flore.

I AM A : Tell us more about your latest pop up project ?

Virginie : From 2nd of December 2015 until 3rd January 2016, Shop at the Museum has a Christmas Pop Up in Paris, at the shop at La Gaîté Lyrique.

The address is 3 bis rue Papin, 75003 Paris.

Shop at the Museum Christmas Pop Up Products Display at La Gaîté Lyrique, Paris - Photo courtesy of Yannick Debain. In this display, products include : Keith Haring Dominoes, Ich et Kar trays, I AM A Morse Code Pencils, Le Chocolat Des Francais chocolate and many many more very colourful and fun items. Shop Now at  Shop at the Museum , and don't miss out to visit the store at   La Gaîté Lyrique!

Shop at the Museum Christmas Pop Up Products Display at La Gaîté Lyrique, Paris - Photo courtesy of Yannick Debain. In this display, products include : Keith Haring Dominoes, Ich et Kar trays, I AM A Morse Code Pencils, Le Chocolat Des Francais chocolate and many many more very colourful and fun items. Shop Now at Shop at the Museum, and don't miss out to visit the store at La Gaîté Lyrique!

#Dontmissout on this special Christmas Pop Up in Paris and Follow Shop at the Museum :

I AM A Stationery Gift Store Opens at London Old Street Underground

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Yay! I AM A Stationery Gift store has arrived at London Old Street Underground station! We are OPEN - hip hip hooray! 

For our pop up store design, this is our approach : our stationery gift products are colourful, we wanted to create an ambience of a book store where people can enjoy and take time to immerse into the products and have a good giggle at it. Hence, we have taken a more white "clinical" approach to the asethetics to the store.

White back wall, plywood shelves with white metal brackets - a clean background to display the multi color block English Idioms notebooks.

Clear see through pyrex clinical beakers as pencil stands for the themed pencil sets, natural color peg board for our alphabet wall to fit the alphabet badges from A to Z.

Neon pink vinyl to display our range of products like a menu, and also our I AM A photo wall to allow people to express themselves and tell us their state of mind. And of course, smiley. He appears at the light box, with one side of the light box being the logo and the other being smiley so that he smiles at all the commuter to Old Street Underground station.

Here's some photos of the store, come visit us and have fun. We are only here for 2 weeks till the 14th December 2014.

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Our store front, yay, baby - we have all your stationery gifts ready for gifting!

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Neon pink vinyl menu on the side wall 

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Our white paper carrier bag packaging. We have received a lot of awesome love from it and great comments. Every one had a good smile from it, we even had a number of offers just to buy the carriers. Pretty flattered.

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We love to make you smile - smiley smiling to all commuters to Old Street Underground station! Yipppeee!

It's the gifting season. Gift stationery this Christmas and we will happily tailor your christmas gifts to your budget.

We would like to thank the Appear Here team for preparing and coordinating the lease for us, London Underground to let us make you smile at Old Street Underground station. and Love Print who applied our lovely neon pink cut vinyl.

I AM A Stationery Gift Store Old Street Pop Up Store : London Underground Invite

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3 weeks to go to the launch of our Pop Up store at Old Street. It's our first time running a pop up store, ( yes ... and definitely getting the heebie jeebies ) to showcase I AM A.

Yay, the invites!  We have designed both a digital format of the invite ( yes! with animation of course ) and a hard copy post card size invite.

We will be in Old Street Underground station, and a lover of the London Underground who loves to commute on it. We took inspiration from the London Underground tube map and made our invite out of it. The digital animated version is a travelling one ( woohoo ! ) - he he with a pink smiley circle dot traveling around the tube lines ! Secretly, if there were a tube line for I AM A... ( we do day dream big )  it will surely be a stripy Neon Pink line called "Smiley Express" and the stop for our store will be Smileville. 

P.S. You are invited. Don't forget to bring your invite with you, as you get a discount with it at the store!